Today Liam, who works for CHI and Partners came in to speak about copywriting. CHI&Partners believe that big ideas come from within the following places:
Product Truth
Consumer Insight
Company Culture
Corporate Ambition
The talk was very interesting and different to anything we had listened to before as it is more about the words and ideas than the design. This talk was relevant to the fact we are currently writing the article on a designer and having to decide on headings ourselves, however in terms of where I would like to take the course it was not not completely relevant. It was interesting to hear how copywriting works, and how an idea is developed into the final product and how many different stages of sign off it must go through.
The marketing devices Liam showed us were really good, they were very modern and definitely thought outside the box making use of Guerilla marketing in many interesting ways. This talk would have been quite motivating to have had during the Visual Thinking, War on Want project. However, it is always worth seeing the different areas that are open to us and the different ways in which design is used.
CHI&Partners beautifully designed website can be found here
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