Today we had a talk from Briony Hartley a book designer working from the Enterprise Pavilion. The talk was very relevant to the current brief and she made some interesting points in terms of design considerations.
That a design must:
- Grab attention
- Value for money
- Be action packed with features
- The article title must attract attention
- Use of subheadings to break the text into designable chunks
- Captions on photographs for people that only skim read
- Boxes to contain short, related features alongside
- The use of only two or three colours
- No more than a maximum of three fonts
- Use different weights on type for impact and variety
- Be prepared for change, and make it easy to make changes
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