Visual Thinking
After missing a whole week, through no fault of my own, I'm beginning to fall behind... I now have the brief for the second unit titled Visual Thinking.
War On Want is launching a new advertising campaign to raise its own profile, particularly with the younger generation. The brief requirements are to create a transport campaign, a poster or series of posters and an Adshel (bus stop). In additio
n, to design a second dimension to the campaign.
I've been looking through other charities' advertising campaigns, Amnesty International in particular has an incredible amount of moving and thought provoking advertisements. It seems that the only way to get the message across is to connect with people emotionally or to find a clever new angle to approach the message.
UK Tourette Syndrome Association
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