Research

For the Visual Thinking unit there is much more emphasis on research techniques. I have spent a long time looking into past and currently running charity advertising campaigns, trying to see what works and what does not. I have also looked into War on Want's past marketing campaigns to try and keep themes consistent and to see what they have emphasised and decided was less important.

Something I have found interesting is guerilla advertising. War On Want has a very limited budget therefore this technique, if done effectively, could be very beneficial. Something cheap to produce, like the stickers in the example above would be a clever way to attract attention and make people aware of War On Wants work.