D&AD

We have developed our previous ideas trying to incorporate the details that would be needed on the packaging.  I have used the french translation as Body Shop use both English and French on their packaging so that it can be sold in Europe and Canada.  I have also included details like ingredients, copyright information and a barcode.

Joana and Natasha's designs are also very organic with a cardboard background so we are all working with a very similar theme.  This week we will decide on which images to use and which fonts work best.

Brad Surcey

Beautiful packaging by Brad Surcey. His packaging designs are all so beautifully thought through and unique to others that are on the market.  

Neon Light Live Brief

Image found via Wild Hearts Can't Be Broken 

I have decided to take on a live brief to design a neon sign for a company that specialises in them.

I began by looking into the different types of neon signs that exist and which direction I would take mine in. The image I have above, the sign 'Wait here I have gone to get help' caught my eye particularly.  I like the way that it interacts with the person viewing it as if it had it's own human qualities.  It also uses a medium that is very permanent to carry a message that is very temporary.

The colours the sign uses make it look urgent and it is in all upper case which also conveys the same message, as if it is about something important, as if the viewer knows what it is about.  This makes the person seeing it wonder what it is about and who has left it allowing them to create their own story.

I want to design a sign that has the same amount of interaction with the audience, that asks them to do something for an unknown reason.

D&AD Progress

We have discussed our separate research and ideas and have made some initial decisions about our designs.  We have decided that the packaging will be predominantly cardboard which will be coated inside to make sure the product stays fresh, the packaging will also be recyclable.  The current Body Shop packaging is really fresh looking and recognisable, however it does not seem to show Body Shop's values.  We have decided to solve this by using textured card and green.  We will also create a variety of different kinds and shapes of product to make sure we have looked at every possibility.

Bang

Up In The Air

I was inspired by watching the patterns that a flock of starlings made.  Their organisation made me want to form typography with the spaces.  I also wanted the starling flying towards the viewer, escaping, 'flying away' from the flock.

Sleeping

D&AD

I have now started looking at the D&AD briefs for this year.  I've decided that it would be best to work in a group as together we would have a much wider variety of ideas, and combined we would be able to produce a much more professional outcome.  My group will be with Joana Martins and Natasha Bulley and we have decided to do the Body Shop packaging brief.

   We have begun by looking into already existing Body Shop packaging and other packaging that looks interesting and creative.  We have decided that it is important that the packaging will be sustainable and have looked into many sustainable packaging designs.  The factor we need to make sure we remember are that the product needs to stay fresh and not go off, so the packaging needs to be air tight and sealed.  

   We need to design packaging for four products; a body butter, a White Musk product, a Tea Tree product and a liquid foundation.  The one we feel we will have most trouble with is the foundation as it will need to have a pump on it.

www.erinbuckley.co.uk

New website portfolio here.