Wednesday, December 22, 2010

D&AD Progress

We have discussed our separate research and ideas and have made some initial decisions about our designs.  We have decided that the packaging will be predominantly cardboard which will be coated inside to make sure the product stays fresh, the packaging will also be recyclable.  The current Body Shop packaging is really fresh looking and recognisable, however it does not seem to show Body Shop's values.  We have decided to solve this by using textured card and green.  We will also create a variety of different kinds and shapes of product to make sure we have looked at every possibility.

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