Friday, December 24, 2010

Neon Light Live Brief

Image found via Wild Hearts Can't Be Broken 

I have decided to take on a live brief to design a neon sign for a company that specialises in them.

I began by looking into the different types of neon signs that exist and which direction I would take mine in. The image I have above, the sign 'Wait here I have gone to get help' caught my eye particularly.  I like the way that it interacts with the person viewing it as if it had it's own human qualities.  It also uses a medium that is very permanent to carry a message that is very temporary.

The colours the sign uses make it look urgent and it is in all upper case which also conveys the same message, as if it is about something important, as if the viewer knows what it is about.  This makes the person seeing it wonder what it is about and who has left it allowing them to create their own story.

I want to design a sign that has the same amount of interaction with the audience, that asks them to do something for an unknown reason.

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