Sunday, January 2, 2011

D&AD New Ideas

Our designs have changed a lot following recent tutorials.  We have decided to use much more lasting containers, that can also be recycled as well.  The products will be made mostly from recycled glass.  
The products Body Shop currently puts in tubs will now be put in preserving jars.  These jars will keep the products fresh and can also be used for food or any number of things after the product has been used up.  We will put a pattern and Body Shop logo directly onto the glass, this way when the jar is used around the house, it will still have the logo on it.
Another option we considered with this new design is the idea of refills.  Many other shops currently offer a refill system where the consumer may return and fill an empty pot with a product for a fraction of the original price.  We have not yet discussed the logistics of this but it is an idea we feel embraces may of Body Shop's principles.

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