Wednesday, January 5, 2011

D&AD Decisions

We have all tried some different design ideas over the Christmas break and today we have looked at each others to decide which elements work well and which do not.    We are all keen on using a raw cardboard to make the product look more ethical and we think that colour is also important.  Joana has used a letterpress font which works really well with cardboard.

My designs are below, I have used a cardboard texture to show how they will look, I would like to use an embossed enamel effect for the images and text.  I've experimented with a line drawing effect which looks delicate and feminine and carries across the different products well.  The text and over all design, however, does need more work on it so we will now look at combining our ideas and developing them.


As a group we have talked about the different shapes of the bottles, we have decided to keep the shapes simple in a way that can be made out of cardboard.  The brief seems to be more concerned with the label designs so we did not want to spend too much time on bottle shapes.  Now they are decided and we know which products we are designing for it is easier for us to go away now and work on the label designs.


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