Type and Tape PPRD

The typeface the group I was in created for this brief is called 'Wonderland'. For inspiration we looked at several existing typefaces. Those that caught the group’s attention were 'Royal', a serif typeface that often doubles up with two lines, and also 'Torino Flair' and 'Torino Italic Swah' which caught our attention because of their almost script/cursive quality. Our typeface replicates these qualities but also has a slightly more random feel, living up to the 'wonder' in its name. We have made the typeface non-lining so that it looks less unified giving it a slightly childlike feel. Our group chose to display our new typeface on a metal fence surrounding a building site. We chose to make it there because we felt it was slightly ironic to have the building work going on in the background, making the surroundings not such a wonderland. The typeface looks very unique and looks just like our designs. It was difficult to get the lines and angles to be exact as it did not stick well to the fence, particularly because it was raining, however the slightly less accurate lines add to the effect giving it an interesting unpredictable effect. Whilst making the letters we experimented with adding different colour tapes to give the letters more depth and make them stand out better. This experiment was successful and so the colour was retained