These are the final designs for a contemporary range of packaging for The Body Shop, designed to unite their brand values with the premium nature of the products.
We felt that it was very important for the packing to be earth friendly and sustainable. After in depth research we decided that the best direction to take would be to create containers that could be used again, either for cosmetics or around the house as general purpose containers.
The clear, recycled glass gives a fresh and clean look to the product, whilst the designs are delicate and light in appealing colours. The font we have used is 'Opera-Lyrics-Smooth' a font that is reminiscent of the letterpress technique and gives a traditional, rustic look.
The containers would be kept indefinitely and often displayed around the home so we felt it was important to make The Body Shop logo obvious and non-removable. Using glass embossing the logo and pattern relevant for each fragrance would be created as a permanent feature within the container using organic inks to create the colour.
For the White Musk, Tea Tree and Body Butter products a small round label, inspired by the shape of The Body Shop logo, will be attached to the neck of the container by a hemp string. The attached label is made from recycled brown paper to reflect The Body Shop's brand values and uses double sided printing to include all the necessary information.
Body Butter
Sweet Lemon
The Body Butter jars are inspired by preserving jars. Because these jars are designed to keep food fresh for long periods of time we know they will keep the product fresh. This shape will stack well on shelves and will show what the product is from a side angle, something the current Body Butter pot does not show. The attached label shows all information needed, including ingredients, The Body Shops' details and that they are against animal testing. the other side of the label shows the product name and fluid measurement.
For this product and other products that use the preserving jar shape there is a possibility for a refilling scheme, allowing a customer to bring in their empty container for either a discount on another item or to fill with the same product for a reduced price.
White Musk
Eau De Toilette
This product required a pump spray fitting so we opted for a soft shaped glass bottle with an attached spray and plastic lid. There is a label attached containing information. The blue flowers circling the bottle are permanently on the glass and are inspired by the White Musk Flowers.
Tea Tree
Face Mask
The Tea Tree Face Mask uses the same preserving jar packaging as the Body Butter and follows the same conventions, however this jar is slightly smaller, to fit 100ml. For all Tea Tree products there would be a green leaf pattern encircling the bottom of the product.
Foundation
Oil Free Balancing Foundation SPF15
The foundation was designed slightly differently, we have kept the recycled glass container but felt that an attached label would not suit this product, therefore we have used a simple design on the front of the bottle and have used pressure sensitive labels to achieve a subtle 'no label' look for the rest of the information.
